The Pleasure Beach with its mixture of modern and traditional attractions sits at the top of Great Yarmouth’s Golden Mile dominating the seafront skyline with its rides. Spread over nine acres, the Pleasure Beach offers huge family fun, full-throttle white knuckle rides to exhilarate and thrill, water attractions to catch your breath and fun rides to keep the children happy for hours. Our roller coaster has been the star attraction since 1932 and is still a crowd puller today. Nearly 1 million visitors enjoyed the Pleasure Beach experience in 2018, confirming our place in the top 10 UK free entry amusement parks. And even more attractions, rides and innovations are on their way.